Indolent is a blog maintained by Mike Teasdale, Planning Director of Harvest Digital
It is a collection of thoughts and reactions to events in the digital marketing space. All too often that means discussing the latest machinations of Google and Microsoft - but rather than getting too carried away with the global power plays, I try to focus on the impact of changes on the digital marketing plans of typical UK companies.
It's also a place that I try to get my thoughts in order on some of the weightier issues we are grappling with - here are some
examples:
- Using stories to build brands
- The myth of the Polish plumber
- The blonde map of Europe
- God is in the detail - even in error pages
You can also follow me on Twitter.
Where I'm at
February 17, 2009
Search Engine Strategies - I did a quick twenty minute talk on brand bidding policies across the major search engines as part of an IAB workshop. My slides are up on Slideshare if you're interested.
Business Design Centre, London
February 18, 2009
Effective Email Marketing: Beyond the Basics - this is my regular session on creative issues around email marketing on this IDM training course.
IDM, Teddington
March 5, 2009
Email marketing - advanced training - I'm sitting in for half a day on this Econsultancy training course in the absence of David Hughes (get well soon!)
BSG House, London
March 11, 2009
Yahoo! 125 Shaftesbury Avenue, London
March 13, 2009
SXSW Interactive - I'm in Texas for the whole of SXSWi with the Chinwag Digital Mission. I will be speaking on a panel on Saturday morning on Transatlantic Troubleshooting: Getting into Europe's New Media Market along with Mike Butcher and Aleks Krotoski.
Austin, Texas
March 20, 2009
Grosvener Hotel, London
May 11, 2009
The Grand, Brighton