Jargon in July

| 0 Comments | 0 TrackBacks

 Some informative presentations at "Christmas in July", netimperative's seminar on online retail today.  And a classic bit of marketing jargon from Bruce Fair, Commercial Director at Yahoo! Marketplace who managed to keep a straight face whilst suggesting that online retailers should:

    • Diversify marketing mix to complete a 360° tier 1 ad strategy

Can't wait to slip that bullet point into one of my presentations - preferably one that someone else is going to present!

No TrackBacks

TrackBack URL: http://www.indolent.com/cgi-bin/mt/mt-tb.cgi/11

Leave a comment

Recent Entries

Why does a salad cost more than a Big Mac?
Thanks to the wonderful Valerie Casey of the Designers Accord for showcasing this fab infographic at her SXSW keynote.  The…
South By Heat Map
Here's a heat map of my week at SXSW based on Four Square data mapped to Where Do You Go. …
Is too much math killing marketing?
I'm now back from my trip to Austin and pleased to say that the panel session went just great!  Big…