Jargon in July

By Mike Teasdale on July 11, 2007 8:39 PM | 0 Comments | 0 TrackBacks

 Some informative presentations at "Christmas in July", netimperative's seminar on online retail today.  And a classic bit of marketing jargon from Bruce Fair, Commercial Director at Yahoo! Marketplace who managed to keep a straight face whilst suggesting that online retailers should:

    • Diversify marketing mix to complete a 360° tier 1 ad strategy

Can't wait to slip that bullet point into one of my presentations - preferably one that someone else is going to present!

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