P>... is the topic I have for a session at Ad:tech London on the 27th September.
I'm doing 30 minutes on the achingly trendy subject of 'how to integrate web 2.0 opportunities into your marketing strategy'.
It's impossible not to be impressed and excited about the rise in social networking sites in particular and we are certainly thinking very hard about if and how they can be used to help achieve marketing goals. I know all the arguments about invasion of personal space, but speaking personally, I'm not especially offended by having advertising on my Facebook profile page. Would I like it to be better targeted to me? I don't think I have a problem with that either.
On the other hand, we do have a tendency to be seduced by the latest shiny new thing. From a media perspective, I'm a big fan of boring old buys on the big portals or networks - fantastic reach, great brand association, normally pretty good results. The social networks might have the page impressions, but that doesn't of itself mean they will automatically be great choices for all advertisers.
Leave a comment