Tucked away in the Guardian Media diary this morning is a little story about Jeremy Vine, who gave out his email address on Panorama and asked for viewers to email through their feedback. Grand total of responses: one.
Interaction is such a buzzword these days, but logically there has to be a limit to the number of things we are prepared to interact with. And if Panorama doesn't make the cut, what chance to most brands have?
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