No one wants to talk to Jeremy

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Tucked away in the Guardian Media diary this morning is a little story about Jeremy Vine, who gave out his email address on Panorama and asked for viewers to email through their feedback.  Grand total of responses: one.

Interaction is such a buzzword these days, but logically there has to be a limit to the number of things we are prepared to interact with.  And if Panorama doesn't make the cut, what chance to most brands have?

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