I love the logic of this new campaign from Wilkinson Sword in France.
The accompanying video shows a family where the baby gets all the kisses and attention from his mother thanks to his beautiful smooth skin. Then the father discovers that his new razor gives him skin just as smooth – at which point his partner turns her attention back to him.
As you can see from the screen grab below, his baby isn't going to take this lightly – it starts on a Rocky-style training regime ready to get even in a straight fight!
The animation is brilliantly done – but zut alors, the game itself is a 100Mb download. That might be a mere bagatelle of a file to the creatives at JWT in Paris, but it left my connection defeated!
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