My worst quality traffic comes from search

It's the end of the quarter today, so I've been looking at some very broad-brush metrics for this blog.

Bearing in mind that this is now officially the most unpopular UK marketing blog, the numbers are understandably low.  All the same, visitors who come via search results consistently spend less time on my site, visit less pages and have the highest tendency to visit one page only compared to traffic referred by other sites or coming via direct navigation.

Not that I mean to demonize search - just to qualify the feeling I sometimes get that people regard search marketing as the only show in town when it comes to traffic generation.

Of course, whilst search may lack a little in terms of quality, it's delivering more traffic than any other source. And if I ever want to climb those important Ad Age Power 150 rankings, it is traffic that I need!