God is in the detail - even on error pages

There's an interesting post on David Hughes' blog about poor website error messages (The Million Pound Error Message?) which made me think of the opposite extreme - companies which have taken the trouble to produce beautifully-crafted error messages.

For instance, look for a page that doesn't exist on moo.com and you get this sweet little page.  It might not make them a million pounds, but the warm feeling it gives has to be worth something.

Moo 404
Dropsend has a good page, particularly the email address for customer problems quoted here: "happytohelp@dropsend.com". 
Dropsend error page
Innocent is another company which puts a lot of effort into the small, often unnoticed details - like the text on the bottom of their drinks bottles.  So it's quite a surprise to see their bog-standard, uncrafted 404 page not found page - shows that not everyone is perfect!

innocent bottom



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This page contains a single entry by Mike Teasdale published on June 17, 2008 3:15 PM.

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