We're continuing to monitor the situation on Google after the rules on bidding against registered trademarks were lifted last month.
The new rules allow anyone to bid against a trademarked term - but not to use that trademark in their ad copy.
I expected to see competitors and aggregators taking advantage of this - but I have to say I'm surprised to see the way Sky News are enjoying their new freedom. Here's the search results page for EasyJet - where Sky News has placed an ad reading: Sky Breaking News. Budget airline plane with 170 people on board went off the runway.
Not too helpful for EasyJet I would guess!
The new rules allow anyone to bid against a trademarked term - but not to use that trademark in their ad copy.
I expected to see competitors and aggregators taking advantage of this - but I have to say I'm surprised to see the way Sky News are enjoying their new freedom. Here's the search results page for EasyJet - where Sky News has placed an ad reading: Sky Breaking News. Budget airline plane with 170 people on board went off the runway.
Not too helpful for EasyJet I would guess!
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