Sky falls in on EasyJet

We're continuing to monitor the situation on Google after the rules on bidding against registered trademarks were lifted last month.

The new rules allow anyone to bid against a trademarked term - but not to use that trademark in their ad copy.

I expected to see competitors and aggregators taking advantage of this - but I have to say I'm surprised to see the way Sky News are enjoying their new freedom.  Here's the search results page for EasyJet - where Sky News has placed an ad reading: Sky Breaking News.  Budget airline plane with 170 people on board went off the runway.

Not too helpful for EasyJet I would guess!

EasyJet serps page on Google


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By Mike Teasdale on June 18, 2008 4:16 PM | | Comments (0) | TrackBacks (0)

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