Ah, it's the Cannes Lions this week, so to celebrate I've spent my lunchtime flicking through the ad slots mentioned as contenders for the Grand Prix in Ad Age's preview.
No doubt the Cadbury's Gorilla will do pretty well in the awards, although I'm pretty bored with this now.
But I did like two commercials that I haven't seen before...
Ogilvy (Toronto)'s work for Shreddies has a great idea brilliantly executed - it's well worth taking the time to look at the other work in this campaign - all equally funny!
And I totally agree with AdAge that BBDO New York's work on Monster is just breathtaking - a really gorgeous piece of work that I'm sure worked brilliantly. To be fair, Monster has been doing nice work for quite some time (back in 1999 they were running a commercial featuring a bunch of kids talking about their ambitions: "When I grow up, I want to file all day. When I grow up, I want to climb all the way up into middle management. I want to be replaced on a whim."
But this latest campaign really is the boss! (Don't bet against the bloody gorilla though!)
No doubt the Cadbury's Gorilla will do pretty well in the awards, although I'm pretty bored with this now.
But I did like two commercials that I haven't seen before...
Ogilvy (Toronto)'s work for Shreddies has a great idea brilliantly executed - it's well worth taking the time to look at the other work in this campaign - all equally funny!
And I totally agree with AdAge that BBDO New York's work on Monster is just breathtaking - a really gorgeous piece of work that I'm sure worked brilliantly. To be fair, Monster has been doing nice work for quite some time (back in 1999 they were running a commercial featuring a bunch of kids talking about their ambitions: "When I grow up, I want to file all day. When I grow up, I want to climb all the way up into middle management. I want to be replaced on a whim."
But this latest campaign really is the boss! (Don't bet against the bloody gorilla though!)
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