IAB launches new resource centre for search marketing
The IAB has today launched a new set of resources for search marketers in the UK.
I sit on the IAB's Search Council which has put these resources together, so I've had the inside track on the hours of discussion (and even argument) that lies behind these documents.
The Search Council is kind of unique in the UK as it is (I think) the one forum where representatives of the key search engines (Google, Yahoo, MSN) and many of the big digital media agencies sit around the same table.
I'm glad to see that the resources are actually tackling some thorny subjects (which it would have been easy and tempting to disregard). So you'll find information on trademarks, copyright, privacy for search, invalid clicks and
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I sit on the IAB's Search Council which has put these resources together, so I've had the inside track on the hours of discussion (and even argument) that lies behind these documents.
The Search Council is kind of unique in the UK as it is (I think) the one forum where representatives of the key search engines (Google, Yahoo, MSN) and many of the big digital media agencies sit around the same table.
I'm glad to see that the resources are actually tackling some thorny subjects (which it would have been easy and tempting to disregard). So you'll find information on trademarks, copyright, privacy for search, invalid clicks and
intellectual property issues as they impact on search.
I think it's a really useful piece of work - but then again, I am biassed!
I think it's a really useful piece of work - but then again, I am biassed!
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