Following swiftly on from Google's decision to allow a one-click unsubscribe to ad targeting on Google and Doubleclick, Yahoo has now announced a similar one-click unsubscribe from ad targeting on its site.
Yahoo's announcement comes as part of its response to the request from the House of Representatives committee early last week for information from thirty major internet companies about their ad targeting plans.
Looks like this is becoming a hot issue on the other side of the Atlantic - don't expect any political developments in the UK though, as parliament is well into its long summer holiday right now. I wonder if any prominent UK brands will start offering a similar opt-out to targeted advertising.
Yahoo's announcement comes as part of its response to the request from the House of Representatives committee early last week for information from thirty major internet companies about their ad targeting plans.Looks like this is becoming a hot issue on the other side of the Atlantic - don't expect any political developments in the UK though, as parliament is well into its long summer holiday right now. I wonder if any prominent UK brands will start offering a similar opt-out to targeted advertising.
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