I'm speaking at a seminar at Fox Williams tomorrow, partly covering the subject of tracking techniques in online advertising.
So I had a quick look at the Demographics Prediction tool at Microsoft adCenter labs. This experimental tool predicts a user's age and gender from online behaviour, including the search terms they use.
The search term 'Gordon Brown' yesterday shows a strong female orientation and an average age of searchers between 18 - 24. So Sarah clearly has some competition for that lovable lump!
Meanwhile, smooth and supposedly sexy David Cameron is actually attracting more searches from older men, with an average age of 35 - 49. So for all of the podcasts and new logos, it looks like his core appeal is still the Tory heartland.
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