MSN adCenter labs finds Gordon sexier than David

By Mike Teasdale on September 24, 2008 4:51 PM | 0 Comments | 0 TrackBacks
I'm speaking at a seminar at Fox Williams tomorrow, partly covering the subject of tracking techniques in online advertising.

So I had a quick look at the Demographics Prediction tool at Microsoft adCenter labs.  This experimental tool predicts a user's age and gender from online behaviour, including the search terms they use.

The search term 'Gordon Brown' yesterday shows a strong female orientation and an average age of searchers between 18 - 24.  So Sarah clearly has some competition for that lovable lump!
gordon_brown.jpg
Meanwhile, smooth and supposedly sexy David Cameron is actually attracting more searches from older men, with an average age of 35 - 49.  So for all of the podcasts and new logos, it looks like his core appeal is still the Tory heartland.

david_cameron.jpg

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