After four years of English at University, I ended up concluding that at the end of the day a good novel was one you like, and a bad novel was one you don’t.
Subjectivity wins every time.
And I feel the same about the current crop of car insurance ads being inflicted on us. I love Iggy Pop, but I find the Swiftcover commercials frankly disturbing.
Yet weirder still is the Compare the Meerkat campaign for – of course – Compare the Market. The latest TV slot shows that this is a campaign with legs, albeit slightly short, stubby ones. I think the ads are genuinely funny and a brave step forward for an insurance aggregator.
What’s the difference? Meerkat is charming. Iggy is a sweaty, drug-induced nightmare. But at the end of the day, like literature, I think it might be simply down to personal taste.
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