February 2009 Archives

Ryanair has had quite a week, what with their ‘lunatic bloggers’ outburst and now the announcement on BBC Breakfast News by their chief executive Michael O’Leary that they are considering charging passengers to use the toilet while flying.

Those stories currently rank on the first page for a search for ‘Ryanair’ on google.co.uk.  One useful side effect of Ryanair’s robust PR strategy is that this video in which O’Leary promised ‘beds and blow jobs’ in business class on Ryanair has now dropped off the first page of Google’s search results.  Brilliant stuff…

 

Update: got to love this Ryanair spoof that started circulating after the “£1 a pee” news.

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We pondered a few approaches to staff blogs on the Harvest website, and in the end decided to suck an RSS feed of blog content from individual blogs and aggregate them on our site.

Of course anyone could opt out of this process if they wanted to.  In reality people have pestered us to include their blog on the site – clearly we have a company of shameless self-publicists, which I guess is what you might hope for from an marketing agency.

The result is an incredibly diverse range of staff blogs – and here are six of the best, in strictly alphabetical order, with a quick synopsis of the current obsessions:

Still no sign of Richard Madeley or Maggie Philbin in spite of their first-rate twittering. Ditto Andy Murray – perhaps those rude things he said about England are coming back to haunt him.

On the chart itself, the unthinkable has happened: Coldplay has knocked Jonathan Ross into third position.  If they can sustain this rate of growth, they could be bigger than Stephen Fry, which would probably require a rewriting of the laws of physics.

Celeb Followers Joined
Stephen Fry 235,188 225 days ago
Coldplay 130,415 43 days ago
Jonathan Ross 122,305 87 days ago
Phillip Schofield 86,061 44 days ago
John Cleese 80,207 1.2 years ago
Chris Moyles 70,888 22 days ago
Russell Brand 53,714 22 days ago
Alan Carr 48,635 243 days ago
Lily Allen 41,716 26 days ago
Fearne Cotton 36,472 25 days ago
Richard Branson 35,452 197 days
Jimmy Carr 34,715 122 days ago
Neil Gaiman 33,767 54 days ago
Andi Peters 31,404 22 days ago
Charlie Brooker 19,848 33 days ago
David Mitchell 18,188 43 days ago
Rob Brydon 17,599 39 days ago
Eddie Izzard 14,528 250 days ago
Dave Gorman 13,226 39 days ago
Danny Wallace 12,700 36 days ago


The Connectivity Scorecard is an interesting piece of research, looking not just at levels of connectivity in major economies, but also at how “usefully connected” economies are.

Useful connectivity is “connectivity that contributes to economic growth, especially through improvements to productivity”.  So an economy like South Korea has of course excellent consumer access to the Internet via broadband and 3G services – but from a business perspective, use of IT is relatively low.

The UK ranks highly amongst ‘innovation driven economies’, coming in at sixth, behind the US, the Nordic countries and the Netherlands.  But – as the chart below shows – that high performance is largely driven by excellent uptake of IT services within the business sector.  When it comes to government and consumer infrastructure and skills, the UK is well off the pace.

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Poor performance across these two areas are related.  The ‘digital divide’ is a reality in the UK, meaning that it is impossible to switch central and local government services fully over to digital without excluding a significant chunk of the population.

Surely this is a solvable problem.  Rather than closing down libraries and post offices, these could be being transformed into digital hubs for a local community.  I would turf council workers out from their offices and locate them in these local hubs, where they can help people navigate the wide range of digital services currently available.

The UK was one of the first economies to switch from manufacturing to being information based.  It would be nothing short of a scandal if government assistance pours into old and declining manufacturing industries rather than into bringing consumer and government IT connectivity up to the level of UK business.

Here is this week’s update to the UK celebrity Twitter chart.  This week’s big mover, following their all-conquering time at the Grammys, is Coldplay, who are now up to third in the chart.

Another musical new entry is Lily Allen (partly because I have missed her from previous charts).

Powering away in front are Stephen Fry, now with over 200,000 followers, and Jonathan Ross – still a long way back on 110 thousand followers.

And in spite of a good week on the tennis court, Andy Murray has dropped out of the top twenty, taking away our sole sports person.

Celeb Followers Joined
Stephen Fry 210,343 218 days ago
Jonathan Ross 110,350 80 days ago
Coldplay 80,205 36 days ago
Phillip Schofield 77,048 37 days ago
John Cleese 71,652 1.2 years ago
Chris Moyles 67,788 15 days ago
Russell Brand 45,294 15 days ago
Alan Carr 40,274 236 days ago
Fearne Cotton 31,225 18 days ago
Jimmy Carr 30,225 115 days ago
Richard Branson 29,742 190 days
Lily Allen 29,135 19 days ago
Andi Peters 28,718 15 days ago
Neil Gaiman 28,358 47 days ago
Charlie Brooker 17,500 26 days ago
Rob Brydon 15,081 32 days ago
David Mitchell 14,788 37 days ago
Eddie Izzard 11,555 243 days ago
Dave Gorman 11,431 32 days ago
Danny Wallace 11,121 29 days ago


I'm speaking at Search Engine Strategies in London later on today as part of the IAB's workshop on search marketing best practise.  on the racy subject of trademark issues and pay-per-click search marketing.

This is a subject that has generated a huge amount of excitement since Google removed the restrictions on brand bidding last May.  As I'll point out today, there are two cases going through the European courts and one in the UK courts that could yet challenge the status quo.

I've reviewed the small print of what Google has said on the subject - it seems to me that they have never said that they explicitly approve of trademark bidding.  Instead they say that after the 5th May they will no longer challenge brands that engage in trademark bidding.

This one could run and run!

Trademark issues in PPC search marketing in the UK
View more presentations from Mike Teasdale. (tags: trademark brand)
Update: there's a nice write up of the sessions on the IAB website.

From Friday, Econsultancy started to display every tweet that referred to it on their front page.

It was an interesting experiment (actually still continuing) - but it does look like momentum has fallen away according to this data from Flaptor.

Perhaps it's just a little *too* transient - people know that they will only have their three minutes of fame, so once they have experimented with it once, they move on.

Alternatively perhaps this is the kind of thing that always does better on a Friday afternoon than on a busy Monday morning?

[Go here for an updated celebrity twitter chart]

I’ve revisited last week’s Twitter celebrity chart, adding in a few names that I missed (and I’m sure there will be others). 

Celeb Followers Joined
Stephen Fry 173,947 211 days ago
Jonathan Ross 90,370 73 days ago
Phillip Schofield 62,187 30 days ago
John Cleese 61,771 1.2 years ago
Chris Moyles 53,864 8 days ago
Russell Brand 34,370 15 days ago
Coldplay 30,963 29 days ago
Alan Carr 29,602 229 days ago
Neil Gaiman 24,585 40 days ago
Richard Branson 23,623 183 days
Andi Peters 23,400 8 days ago
Jimmy Carr 22,562 108 days ago
Fearne Cotton 22,023 11 days ago
Charlie Brooker 13,396 19 days ago
Rob Brydon 11,442 25 days ago
Danny Wallace 8,848 22 days ago
Dave Gorman 8,517 25 days ago
Eddie Izzard 7,914 236 days ago
Jemima Kiss 7,591 2 years ago
Andy Murray 7,468 313 days ago


I’m too, er, indolent to indicate chart movements on this, but the big stories are that Stephen Fry has put on almost sixty thousand followers in a week, whilst Phillip Schofield has added thirty-five thousand followers to take third place in the chart.

Meanwhile Chris Moyles takes number five in the chart after just eight days on Twitter. There seems to be a natural affinity between DJs and Twitter – Twitter is a fantastic feedback loop for them.

To put the chart into perspective, the top five here also rank in the top thirty of Twitterholic’s global chart of Twitter users, ahead of illuminati like Al Gore.

I’ve added Coldplay to the chart, who obviously aren’t a single personality, but I guess they are famous. I sense the dead hand of their record company behind the tweets, but perhaps I’m wrong: they are currently appealing directly to their 30k followers to vote for them in the Brits, so it will be interesting to see if this ploy works.  If it does, it’s bound to be widely copied.

Update: I forgot about David Mitchell – I think he will be somewhere around the Rob Brydon level, tragically easing Andy Murray out of the top twenty!

This is such a great mash up!  Next I guess we’ll have Aleksandr from Compare the Meerkat bobbing around on the back seat...

If WPP owned a strip bar…

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I had a quick drink last night with my old friend Bo Hellberg, who has just been let go by Ogilvy Interactive where he was creative director.

Bo and I have a bit of history when it comes to the depressing subject of redundancy – in fact back in 2001 we were both made redundant in the same meeting by a rather busy manager.

Bo mentioned a speech that Rory Sutherland gave last year which is particularly relevant to the times we are going through.  And here, thanks to the miracle of YouTube, is Rory on the enticing subject of ‘If WPP owned a strip bar’:


Not – just to clear up any confusion – that I think that Bo has a great future as a male stripper!  But if it comes to it, best of luck mate!

[19 Feb: Go here for an updated celebrity twitter chart]

OK, I missed a few people out of my initial list – Chris Moyles apparently spent most of his breakfast show on Radio 1 talking with Andi Peters about how he has signed up to Twitter.  So some shock new entries there.

I’ve extended the list to a top fifteen, so that I can squeeze Andy Murray into it as a token sportsman (and Fearne Cotton as the only female celeb to make the list).  Dave Gorman is a useful base point – below his 5,000 followers I suspect we are well into the C-list.

By the way, whilst Chris Moyles has done a fantastic job in getting 12,300 followers over the course of the day, Stephen Fry has added a good five or six thousand followers today simply by being stuck in a lift.

Celeb Followers Joined
Stephen Fry 117,025 204 days ago
Jonathan Ross 53,188 66 days ago
John Cleese 47,910 1.2 years ago
Philip Schofield 26,760 23 days ago
Neil Gaiman 19,557 33 days ago
Russell Brand 19,256 8 days ago
Alan Carr 15,453 222 days ago
Chris Moyles 12,385 1 day ago
Jimmy Carr 11,315 99 days ago
Andi Peters 8,988 1 day ago
Charlie Brooker 7,360 12 days ago
Rob Brydon 6,073 18 days ago
Fearne Cotton 5,771 4 days ago
Andy Murray 5,478 306 days ago
Dave Gorman 5,003 18 days ago


PS. If you really care about this stuff, the Guardian has a much more comprehensive list of celebrity twitterers.