From Friday, Econsultancy started to display every tweet that referred to it on their front page.
It was an interesting experiment (actually still continuing) - but it does look like momentum has fallen away according to this data from Flaptor.
Perhaps it's just a little *too* transient - people know that they will only have their three minutes of fame, so once they have experimented with it once, they move on.
Alternatively perhaps this is the kind of thing that always does better on a Friday afternoon than on a busy Monday morning?
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