Invasion of the aggregators

By Mike Teasdale on March 12, 2009 6:32 AM | 0 Comments | 0 TrackBacks

I’ve published my slides from a presentation I gave yesterday at the Financial Services Forum looking at the impact of insurance aggregators from a search/media perspective.

Most surprising thing for me was the rise in searches for the term “compare car insurance” alongside a down trend for “cheap car insurance”.  The rise of aggregators like Go Compare really seems to have changed searching behaviour.

Invasion of the Aggregators

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