About this blog
Indolent is a blog maintained by Mike Teasdale, Planning Director of Harvest Digital
It is a collection of thoughts and reactions to events in the digital marketing space. All too often that means discussing the latest machinations of Google and Microsoft - but rather than getting too carried away with the global power plays, I try to focus on the impact of changes on the digital marketing plans of typical UK companies.
It's also a place that I try to get my thoughts in order on some of the weightier issues we are grappling with - here are some
examples:
- Using stories to build brands
- The myth of the Polish plumber
- The blonde map of Europe
- God is in the detail - even in error pages
You can also follow me on Twitter.