About me

Mike Teasdale is Planning Director at Harvest Digital, a full service online marketing agency. Harvest Digital offers an integrated approach to creative and technical development, search marketing and online media planning and buying. The agency is one of the largest independents in the NMA Top 100: clients include Tesco, 3M, NatWest, Otto and Auto Trader.

Before Harvest Digital, Mike worked as a consultant with Answerthink, a global IT consultancy where he developed online marketing strategy for clients like IBM, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.

A frequent commentator in the press and on this blog, Mike is one of the lecturers on the IDM's Digital Marketing Diploma, sits on the IAB's Search Council and speaks frequently at industry events.

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Recent Entries

Why does a salad cost more than a Big Mac?
Thanks to the wonderful Valerie Casey of the Designers Accord for showcasing this fab infographic at her SXSW keynote.  The…
By Mike Teasdale | Comments (0)
South By Heat Map
Here's a heat map of my week at SXSW based on Four Square data mapped to Where Do You Go. …
By Mike Teasdale | Comments (0)
Is too much math killing marketing?
I'm now back from my trip to Austin and pleased to say that the panel session went just great!  Big…
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