Biog

About Mike Teasdale

Mike Teasdale is Planning Director at Harvest Digital, a full service online marketing agency. Harvest Digital offers an integrated approach to creative and technical development, search marketing and online media planning and buying. The agency is one of the largest independents in the NMA Top 100: clients include Tesco, 3M, NatWest, Otto and Auto Trader.

Before Harvest Digital, Mike worked as a consultant with Answerthink, a global IT consultancy where he developed online marketing strategy for clients like IBM, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.

A frequent commentator in the press and on this blog, Mike is one of the lecturers on the IDM's Digital Marketing Diploma, sits on the IAB's Search Council and speaks frequently at industry events.

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Recent Entries

Trademark bidding - still not safe to enter the water
Google's green light allowing brands to bid on competitive trade marks was one of the big stories in UK search…
By Mike Teasdale | Comments (1)
Improved 404 pages thanks to Google
I've blogged about 404 pages before - they are something of a hidden optimisation opportunity for most websites.  You see…
By Mike Teasdale | Comments (0)
Giving good Powerpoint
So many Powerpoint presentations are dull and lifeless that it's easy to surrender all hope.  In fact tons of times…
By Mike Teasdale | Comments (0)
David Cameron tag cloud
Following on from last week's tag cloud of Gordon Brown's big speech, here is the full text of David Cameron's…
By Mike Teasdale | Comments (0)
It's dead Kate's birthday
I had a somewhat bizarre automated email from Bebo reminding me that it is Kate Modern's birthday on the 1st…
By Mike Teasdale | Comments (0)
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