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    <title>Indolent - online marketing, planning, media and stuff.</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/" />
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    <id>tag:www.indolent.com,2008-09-08://1</id>
    <updated>2010-03-24T08:29:53Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.32-en</generator>

<entry>
    <title>Why does a salad cost more than a Big Mac?</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2010/03/why-does-a-salad-cost-more-tha.html" />
    <id>tag:www.indolent.com,2010://1.219</id>

    <published>2010-03-22T13:41:23Z</published>
    <updated>2010-03-24T08:29:53Z</updated>

    <summary><![CDATA[Thanks to the wonderful Valerie Casey of the Designers Accord for showcasing this fab infographic at her SXSW keynote.&nbsp; The graphic featured in the New York Times earlier this month. I'm sure the truth is a little more complicated, but...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    <category term="infographic" label="infographic" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newyorktimes" label="New York Times" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sxsw" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="valeriecasey" label="Valerie Casey" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[Thanks to the wonderful Valerie Casey of the <a href="http://www.designersaccord.org/">Designers Accord</a> for 
showcasing this fab infographic at her SXSW keynote.&nbsp; The graphic featured in the <a class="zem_slink" href="http://www.newyorktimes.com/" title="New York Times" rel="homepage">New York 
Times</a> earlier this month.<br />
<br />
I'm sure the truth is a little more complicated, but all the same this 
graphic really makes a powerful case...<br /><br /><a href="http://www.indolent.com/assets_c/2010/03/bigmac-208.html" onclick="window.open('http://www.indolent.com/assets_c/2010/03/bigmac-208.html','popup','width=867,height=618,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.indolent.com/assets_c/2010/03/bigmac-thumb-500x356-208.png" alt="Why does a salad cost more than a Big Mac?" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="356" width="500" /></a><br />
<div><br /></div>

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    </content>
</entry>

<entry>
    <title>South By Heat Map</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2010/03/south-by-heat-map.html" />
    <id>tag:www.indolent.com,2010://1.217</id>

    <published>2010-03-20T16:06:09Z</published>
    <updated>2010-03-20T16:20:11Z</updated>

    <summary><![CDATA[Here's a heat map of my week at SXSW based on Four Square data mapped to Where Do You Go.&nbsp; The outliers on the map are mostly trips out to culturally significant TexMex restaurants like Guero's and Chuy's... some are...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Social networks" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="foursquare" label="Foursquare" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sxsw" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wheredoyougo" label="Where Do You Go" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[Here's a heat map of my week at <a class="zem_slink" href="http://sxsw.com/" title="SXSW" rel="homepage">SXSW</a> based on <a href="http://www.foursquare.com/">Four Square</a> data mapped to <a href="http://www.wheredoyougo.net/">Where Do You Go</a>.&nbsp; The outliers on the map are mostly trips out to culturally significant TexMex restaurants like <a href="http://www.guerostacobar.com/">Guero's</a> and <a href="http://www.chuys.com/">Chuy's</a>... some are a little mystifying (did I really make it up as far as 20th Street???)<br /><br />eBay was donating $0.25 to charity for every FourSquare login during SXSW - I "raised" over $10 myself during the week, so this must have been a significant donation taken across all 14,000 attendees.<br /><br /><a href="http://www.indolent.com/assets_c/2010/03/Screen%20shot%202010-03-20%20at%2016.05.03-205.html" onclick="window.open('http://www.indolent.com/assets_c/2010/03/Screen shot 2010-03-20 at 16.05.03-205.html','popup','width=640,height=641,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.indolent.com/assets_c/2010/03/Screen%20shot%202010-03-20%20at%2016.05.03-thumb-500x500-205.png" alt="SXSWi heat map" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="500" width="500" /></a><br /><div><br /></div>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/382ead88-0c63-4ddd-981f-9b54e24969fe/" title="Reblog this post [with Zemanta]"><img style="border: medium none; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=382ead88-0c63-4ddd-981f-9b54e24969fe" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]>
        
    </content>
</entry>

<entry>
    <title>Is too much math killing marketing?</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2010/03/is-too-much-math-killing-marke.html" />
    <id>tag:www.indolent.com,2010://1.216</id>

    <published>2010-03-19T15:19:00Z</published>
    <updated>2010-03-21T11:20:22Z</updated>

    <summary><![CDATA[I'm now back from my trip to Austin and pleased to say that the panel session went just great!&nbsp; Big thanks of course to my co-panelist Rand Schulman and our moderator Joanna Burton. I want to blog about it in...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Digital advertising" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>I'm now back from my trip to Austin and pleased to say that the panel session went just great!&nbsp; Big thanks of course to my co-panelist <a href="http://twitter.com/randschulman">Rand Schulman</a> and our moderator <a href="http://twitter.com/joanna_burton">Joanna Burton</a>.</p>  <p>I want to blog about it in a bit more detail, but for now I thought I'd just collect together the online resources that support the panel.&nbsp; It's pretty amazing just how much content has been generated around a single panel - perhaps an indication of how interesting people found the subject.</p>  <p>So, vaguely in date order we have:</p>  <p>&nbsp;</p>  <p>1) <a href="http://panelpicker.sxsw.com/ideas/view/3739">Original proposal on SXSW Panelpicker</a></p>  <p>This is the original idea for a panel which was commented and voted on.&nbsp; Looking back, the list of questions answered looks fascinating (What are agencies for?, What kind of marketing do customers really want?...).&nbsp; Shame we didn't really get to all of these in the final panel.</p>  <p>&nbsp;</p>  <p>2) <a href="http://www.slideshare.net/asprilla/is-too-much-math-killing-marketing">Slide deck on Slideshare</a></p>  <p>The proposal then got kicked around into this final presentation - the session itself was formal presentation followed by Q&amp;A.</p>  <p></p>  <div style="width: 425px" id="__ss_3447342"><strong style="margin: 12px 0px 4px; display: block"><a title="Is Too Much Math Killing Marketing?" href="http://www.slideshare.net/asprilla/is-too-much-math-killing-marketing">Is Too Much Math Killing Marketing?</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=toomuch-100316124229-phpapp01&amp;stripped_title=is-too-much-math-killing-marketing" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=toomuch-100316124229-phpapp01&amp;stripped_title=is-too-much-math-killing-marketing" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></object>    <div style="padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 5px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/asprilla">Mike Teasdale</a>.</div> </div>  <p>&nbsp;</p>  <p>3) <a href="http://search.twitter.com/search?q=%23toomuchmath">Twitter comments on #toomuchmath</a></p>  <p>Every panel at SXSW had a pre-set Twitter hashtag, although some panels (including some keynotes) didn't do a great job of publicising the tags before the session. Luckily I caught a session with Cliff Atkinson reading from his book <a href="http://www.amazon.co.uk/gp/product/0321659511?ie=UTF8&amp;tag=ifind&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=0321659511">The Backchannel: How Audiences are Using Twitter and Social Media</a> earlier in the week, so borrowed the idea from him of putting our hashtag and Twitter name on every slide.&nbsp; </p>  <p>I'm sure that this helped generate a ton of comments on Twitter - mostly favourable, although being English I have fixated on the negative ones :-)</p>  <p>It also definitely helped that we had a nice short hashtag.&nbsp; This wasn't an accident - Rand's PR agency <a href="http://launchsquad.com">Launchsquad</a> liaised with SXSW to get this sorted out, so good attention to detail <a href="http://twitter.com/emiliecole">Emilie Cole</a>!</p>  <p>Apparently searches on Google for 'toomuchmath' during the panel were bringing up live results off Twitter - hats off to Google for this, as the tag wasn't showing any traffic before 9.30am on Tuesday.&nbsp; I guess that's what realtime search is all about :-)</p>  <p>&nbsp;</p>  <p>4) <a href="http://www.danielslaughter.com/2010/03/16/sxsw-2010-is-too-much-math-killing-marketing/">Live blog</a></p>  <p>Daniel Slaughter did a pretty amazing job of writing his notes up into a live blog.&nbsp; My takeout from this is that if I used more slides with really simple bullets on them and maybe talked a bit slower, people might do better at taking notes.&nbsp; Oh well... </p>  <p>&nbsp;</p>  <p>5) <a href="http://www.lunch.com/reviews/Is_Too_Much_Math_Killing_Marketing_-1439875.html">Lunch.com reviews / ratings</a></p>  <p>Lunch.com launched a community feature at SXSW - and to show how it worked, they put together a SXSW Community where every panel (and party!) could be reviewed and rated.&nbsp; I think this is a great idea - and in our case it generated a <a href="http://www.lunch.com/SXSW/reviews/UserReview-Is_Too_Much_Math_Killing_Marketing_-45-1439875-19909-Who_ins_Left_or_Right_Brain_.html">fantastically detailed review</a> by <a href="http://twitter.com/doverbey">Derek Overbey</a> which I really appreciate.&nbsp; We're currently rated at a +2.6, dragged down by a single negative vote from Robert Scoble - was he even at the panel?</p>  <p>&nbsp;</p>  <p>6) <a href="http://www.ustream.tv/recorded/5470427">Interview on WebProNews</a></p>  <p>Finally here's the unedited stream of a TV interview I did before the panel - where I'm talking off the cuff about some of the ideas we dealt with in our panel.</p>  <p>Will be interesting to see the edited version which I'm promised will be released soon.</p> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="386" id="utv10073" name="utv_n_957052"><param name="flashvars" value="loc=%2F&amp;autoplay=false&amp;vid=5470427" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.ustream.tv/flash/video/5470427" /><embed flashvars="loc=%2F&amp;autoplay=false&amp;vid=5470427" width="480" height="386" allowfullscreen="true" allowscriptaccess="always" id="utv10073" name="utv_n_957052" src="http://www.ustream.tv/flash/video/5470427" type="application/x-shockwave-flash"></object>  <p>&nbsp;</p>  <p>Phew - so still to come is the podcast, possibly - I think that SXSW were recording the session.&nbsp; Anything I've missed?</p>]]>
        
    </content>
</entry>

<entry>
    <title>Ruritania comes to Barclays</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2010/02/ruritania-comes-to-barclays.html" />
    <id>tag:www.indolent.com,2010://1.214</id>

    <published>2010-02-19T15:59:59Z</published>
    <updated>2010-02-19T16:06:02Z</updated>

    <summary><![CDATA[I walked past this scene outside the Barclays Bank on Dean Street in Soho this afternoon - what on earth is this all about?&nbsp; Have they spent their massive profits building a new private army?...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    <category term="barclays" label="Barclays" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="deanstreet" label="Dean Street" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[I walked past this scene outside the <a class="zem_slink" href="http://www.barclays.com" title="Barclays" rel="homepage">Barclays Bank</a> on Dean Street in Soho this afternoon - what on earth is this all about?&nbsp; Have they spent their massive profits building a new private army?<br /><br /><a href="http://www.indolent.com/assets_c/2010/02/IMG_0032-202.html" onclick="window.open('http://www.indolent.com/assets_c/2010/02/IMG_0032-202.html','popup','width=1326,height=884,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.indolent.com/assets_c/2010/02/IMG_0032-thumb-500x333-202.jpg" alt="Ruritania comes to Barclays Bank" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" width="500" height="333" /></a><br /><div><br /></div>

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    </content>
</entry>

<entry>
    <title>Worried pimp &apos;called off rabbi&apos;s drug-fuelled orgy&apos;</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/11/worried-pimp-called-off-rabbis.html" />
    <id>tag:www.indolent.com,2009://1.213</id>

    <published>2009-11-20T15:32:42Z</published>
    <updated>2009-11-20T15:57:14Z</updated>

    <summary>That&apos;s the headline of a story in the Times this morning - which, as my colleague William has pointed out, is one of the all-time great headlines.Yesterday I was talking at the IDM about email creative and as normal a...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[That's the headline of <a href="http://www.timesonline.co.uk/tol/news/uk/crime/article6924293.ece?&amp;EMC-Bltn=MJRE81F">a story in the Times this morning</a> - which, as my colleague William has pointed out, is one of the all-time great headlines.<br /><br />Yesterday I was talking at the IDM about email creative and as normal a question came up along the lines of "can I use FREE in an email subject line".<br /><br />The answer is probably yes.&nbsp; If you run FREE through <a href="http://spamassassin.apache.org/">SpamAssassin</a> it does give you a negative score of 1.0, but that generally won't be enough to prevent your email from getting delivered - particularly if you have a generally good reputation score.&nbsp; <br /><br />Generally speaking we could be much much braver with headlines.&nbsp; And to prove the point, I did a quick check on <a class="zem_slink" href="http://www.timesonline.co.uk/" title="The Times" rel="homepage">The Times</a>' headline - and it too would have got through SpamAssassin pretty much unscathed.&nbsp; Of course, had the journalist been more precise, using brand names of drugs and perhaps quoting prices, then we might have more of a mountain to climb.<br />

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    </content>
</entry>

<entry>
    <title>Vote for my sessions at SXSW please :-)</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/09/vote-for-my-sessions-at-sxsw-p.html" />
    <id>tag:www.indolent.com,2009://1.212</id>

    <published>2009-09-02T22:00:15Z</published>
    <updated>2009-09-02T22:09:44Z</updated>

    <summary><![CDATA[Voting is in full swing for the panels at next year's SXSW in Austin Texas.&nbsp; Earlier this year I was lucky enough to do a panel on doing business in Europe - next year I'd love to go back.I have...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    <category term="sxsw" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[Voting is in full swing for the panels at next year's SXSW in Austin Texas.&nbsp; Earlier this year I was lucky enough to do a panel on doing business in Europe - next year I'd love to go back.<br /><br />I have two sessions you can vote for.<br /><br />1) Is too much math killing marketing<br /><br />Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers.

But now all the attention goes to rigorous testing and algorithmic approaches to customer insight.

So is the science driving out creativity - or are we focused on the wrong kind of maths?  <br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/3739">To vote for this one, go here</a>.<br /><br />2) How Social Media CRM Will Transform Marketing Communications<br /><br />If email is dying, what does this mean for eCRM? Can Twitter, Facebook
Messaging and Google Wave do the same heavy lifting as a good
old-fashioned email newsletter? The new social media tools may be free
- but are they as useful for businesses as the ones they replace?<br /><br /><a href="http://panelpicker.sxsw.com/ideas/view/4031">To vote for this one, go here.</a><br /><br />You don't have too long to vote - actually voting closes at midnight on Friday the 4th September.<br /><br />If you're interested in the second topic, I'm doing a cut-down version of this at the IDM Academy at Ad:Tech in London.&nbsp; And no doubt I can find some way to get the first topic out into the fresh air.<br /><br />So thank you, thank you, thank you!!<br />           ]]>
        
    </content>
</entry>

<entry>
    <title>Nokia Money is a potential game changer</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/09/nokia-money-is-a-potential-gam.html" />
    <id>tag:www.indolent.com,2009://1.211</id>

    <published>2009-09-01T16:57:00Z</published>
    <updated>2009-09-01T16:59:16Z</updated>

    <summary>One definition of the shallowness of the modern world is that the focus at this week’s Nokia World conference will no doubt be on which handsets Nokia releases and whether or not they have an iphone beater tucked up their...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Demographics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Media channels" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>One definition of the shallowness of the modern world is that the focus at this week’s <a href="http://events.nokia.com/nokiaworld/home.htm">Nokia World</a> conference will no doubt be on which handsets Nokia releases and whether or not they have an iphone beater tucked up their Nordic sleeves.</p>  <p>But more interesting than all this hardware is the pre-announcement last week of <a href="http://www.nokia.com/press/press-releases/showpressrelease?newsid=1337248">Nokia Money</a>.&#160; To quote from the press release, Nokia Money:</p>  <p><em>“…will enable consumers to send money to another person just by using the person's mobile phone number, as well as to pay merchants for goods and services, pay their utility bills, or recharge their prepaid SIM cards.”</em></p>  <p>This promises to bring simple 24-hour banking services to a huge number of people, particularly in the developing world.&#160; Globally there are about 4 billion mobile phones, but only 1.6 billion bank accounts.</p>  <p>If Nokia can pull this off, then I think this would be a Very Good Thing. Of course, not as interesting as whether the Spotify app is approved for the iPhone &lt;/irony&gt;, but decently cool all the same.</p>]]>
        
    </content>
</entry>

<entry>
    <title>PlayStation Repair Action Team</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/09/playstation-repair-action-team.html" />
    <id>tag:www.indolent.com,2009://1.210</id>

    <published>2009-09-01T16:25:49Z</published>
    <updated>2009-09-01T22:51:50Z</updated>

    <summary>Nice little stunt in the street outside Sony HQ in Great Marlborough Street - Watchdog has a van parked up full of engineers who are repairing PlayStations for free to bring attention to Sony&apos;s charging policy. This kind of consumer...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Advertising" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>Nice little stunt in the street outside Sony HQ in Great Marlborough Street - <a href="http://www.bbc.co.uk/watchdog/">Watchdog</a> has a van parked up full of engineers who are repairing PlayStations for free to bring attention to Sony's charging policy.</p>  <p>This kind of consumer direct action reminds me of a <a href="http://www.miltonjones.com/">Milton Jones</a>' joke - available I believe on a nice shiny DVD just in time for Christmas.&nbsp; </p>  <p><em>"I went to our local train station and they told me 'There's a bus replacement service running today.'&nbsp; So I gave them a tin of pineapple rings.&nbsp; 'What's this?'&nbsp; 'It's my money replacement service.'</em></p>  <p><a href="http://www.indolent.com/WindowsLiveWriter/PlayStationRepairActionTeam_F507/01092009022_2.jpg"><img style="border: 0px none ; display: inline;" title="01092009022" alt="01092009022" src="http://www.indolent.com/WindowsLiveWriter/PlayStationRepairActionTeam_F507/01092009022_thumb.jpg" height="321" width="426" border="0" /></a></p>]]>
        
    </content>
</entry>

<entry>
    <title>What does your email address say about you?</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/08/what-does-your-email-address-s.html" />
    <id>tag:www.indolent.com,2009://1.209</id>

    <published>2009-08-27T15:38:47Z</published>
    <updated>2009-09-01T16:43:51Z</updated>

    <summary>I’ve recently been playing with Wolfram Alpha, which pulls in some great statistical information when you search on a first name, including the age distribution of the name and the average age of people with a particular name. All this...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Demographics" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>I’ve recently been playing with <a href="http://www.wolframalpha.com">Wolfram Alpha</a>, which pulls in some great statistical information when you search on a first name, including the age distribution of the name and the average age of people with a particular name.</p>  <p>All this makes me think that you could make some pretty reasonable assumptions based purely on a first name.</p>  <p>Take ‘Gordon’ for instance.&#160; Most famous Gordon is probably our current prime minister.&#160; Wolfram Alpha’s <a href="http://www.wolframalpha.com/input/?i=gordon">search on Gordon</a> shows the birth dates of Gordon over time (US only data, unfortunately):</p>  <p><a href="http://www.indolent.com/WindowsLiveWriter/Whatdoesyouremailaddresssayaboutyou_EA0B/gordon1_2.gif"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="gordon1" border="0" alt="gordon1" src="http://www.indolent.com/WindowsLiveWriter/Whatdoesyouremailaddresssayaboutyou_EA0B/gordon1_thumb.gif" width="400" height="134" /></a> </p>  <p>And from that data, you can generate another graph showing the age distribution of people called Gordon:</p>  <p><a href="http://www.indolent.com/WindowsLiveWriter/Whatdoesyouremailaddresssayaboutyou_EA0B/david_2.gif"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="david" border="0" alt="david" src="http://www.indolent.com/WindowsLiveWriter/Whatdoesyouremailaddresssayaboutyou_EA0B/david_thumb.gif" width="399" height="149" /></a> </p>  <p>So the average age of an American called Gordon is 58 – which co-incidentally is the age of Gordon Brown.</p>  <p>Turning to David Cameron, David is a much more common name – but even so <a href="http://www.wolframalpha.com/input/?i=david">the average age of all Davids is 50</a>.&#160; Not a million miles away from David Cameron’s real age of 43.</p>  <p>So OK, if I could get hold of UK data this would be more interesting.&#160; But my basic thought is that if your email address contains your first name, marketers could probably make a pretty good stab at guessing your age.</p>]]>
        
    </content>
</entry>

<entry>
    <title><![CDATA[Twitter UK celebrity chart &ndash; 17th July]]></title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/07/twitter-uk-celebrity-chart-17t.html" />
    <id>tag:www.indolent.com,2009://1.208</id>

    <published>2009-07-17T10:03:30Z</published>
    <updated>2009-07-17T10:03:30Z</updated>

    <summary>A month since my last look at the murky world of celebrities on Twitter – so what’s new?&#160; Well as usual I have noticed someone I’ve miss someone completely off the list – in this case Jamie Oliver, who has...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>A month since my last look at the murky world of celebrities on Twitter – so what’s new?&#160; </p>  <p>Well as usual I have noticed someone I’ve miss someone completely off the list – in this case <a href="http://www.twitter.com/jamie_oliver">Jamie Oliver</a>, who has swept up an impressive 150,000 followers.</p>  <p>Elsewhere, <a href="http://www.twitter.com/lilyroseallen">Lily Allen</a> is now very close to the magic one million followers – I guess she’ll probably make it in a week or so.</p>  <p>And those who were shocked at <a href="http://www.twitter.com/coldplay">Coldplay</a> overtaking <a href="http://www.twitter.com/stephenfry">Stephen Fry</a> will not be cheered by the fact that <a href="http://www.twitter.com/richardpbacon">Richard Bacon</a> now has more followers than the erudite Mr Fry.</p>  <table border="0" cellspacing="0" cellpadding="2" width="366"><tbody>     <tr>       <td valign="top" width="198"><strong>Celeb</strong></td>        <td valign="top" width="166"><strong>Followers</strong></td>     </tr>      <tr>       <td valign="top" width="217"><a href="http://twitter.com/coldplay">Coldplay</a></td>        <td valign="top" width="173">1,384,168</td>     </tr>      <tr>       <td valign="top" width="222"><a href="http://twitter.com/lilyroseallen">Lily Allen</a> </td>        <td valign="top" width="175">956,466</td>     </tr>      <tr>       <td valign="top" width="222"><a href="http://twitter.com/neilhimself">Neil Gaiman</a><a href="http://twitter.com/jimmycarr"></a></td>        <td valign="top" width="175">777,202</td>     </tr>      <tr>       <td valign="top" width="222"><a href="http://twitter.com/imogenheap">Imogen Heap</a></td>        <td valign="top" width="175">709,445</td>     </tr>      <tr>       <td valign="top" width="222"><a href="http://twitter.com/richardpbacon">Richard Bacon</a>&#160;</td>        <td valign="top" width="175">672,436</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/stephenfry">Stephen Fry</a></td>        <td valign="top" width="176">659,472</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/eddieizzard">Eddie Izzard</a></td>        <td valign="top" width="176">654,437</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/rustyrockets">Russell Brand</a></td>        <td valign="top" width="176">457,507</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/wossy">Jonathan Ross</a></td>        <td valign="top" width="176">363,176</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/alancarr">Alan Carr</a></td>        <td valign="top" width="176">263,683</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/chrisdjmoyles">Chris Moyles</a></td>        <td valign="top" width="176">230,204</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/JohnCleese">John Cleese</a></td>        <td valign="top" width="176">214,625</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/Schofe">Phillip Schofield</a></td>        <td valign="top" width="176">213,956</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/Fearnecotton">Fearne Cotton</a></td>        <td valign="top" width="176">180,720</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/jimmycarr">Jimmy Carr</a></td>        <td valign="top" width="176">174,450</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://www.twitter.com/jamie_oliver">Jamie Oliver</a></td>        <td valign="top" width="176">150,083</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/richardbranson">Richard Branson</a></td>        <td valign="top" width="176">143,449</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/hollywills">Holly Willoughby</a></td>        <td valign="top" width="176">109,828</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/alandavies1">Alan Davies</a></td>        <td valign="top" width="176">81,761</td>     </tr>      <tr>       <td valign="top" width="223"><a href="http://twitter.com/RealDMitchell">David Mitchell</a> </td>        <td valign="top" width="176">80,863</td>     </tr>   </tbody></table>]]>
        
    </content>
</entry>

<entry>
    <title>Eat yourself fitter?</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/07/eat-yourself-fitter.html" />
    <id>tag:www.indolent.com,2009://1.207</id>

    <published>2009-07-15T15:02:20Z</published>
    <updated>2009-07-23T14:11:45Z</updated>

    <summary>Speaking as someone whose last meal was the all-you-can-eat buffet at Pizza Hut in Victoria, Diana Janicki&apos;s blog Growling Belly is a glimpse into a magical fairytale land where food is lovingly prepared and eaten with proper relish (and where...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Advertising" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>Speaking as someone whose last meal was the all-you-can-eat buffet at Pizza Hut in Victoria, Diana Janicki's blog <a href="http://growlingbelly.com/">Growling Belly</a> is a glimpse into a magical fairytale land where food is lovingly prepared and eaten with proper relish (and where relish does not equal <a href="http://www.montrealfood.com/baconbits.html">bacon bits</a>).</p>  <p>As I salivated over the "foolproof" recipe for <a href="http://growlingbelly.com/2009/07/classic-pavlova-with-fresh-summer-berries/">pavlova with fresh summer berries</a> I did worry that even my pizza-enhanced frame might struggle with the combined calorie load of meringue, whipping cream and sugar.</p>  <p>And astonishingly Google's content matching algorithm agrees with me - dropping in a banner for a weight-loss product into the recipe.</p>  <p><a href="http://www.indolent.com/WindowsLiveWriter/Eatyourselffitter_E179/diana2_2.jpg"><img style="border: 0px none ; display: inline;" title="diana2" alt="diana2" src="http://www.indolent.com/WindowsLiveWriter/Eatyourselffitter_E179/diana2_thumb.jpg" width="506" border="0" height="201" /></a> </p>  <p>Hmmm.&nbsp; Good thinking Google!</p>  <p>Of course if you really did want to lose weight, in the words of the <a href="http://www.mamalade.net/jokes/irish-jokes-2#way">old Irish joke</a>, you wouldn't want to be starting from here!</p>]]>
        
    </content>
</entry>

<entry>
    <title>Want higher click through rate on banners?  Sorted!</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/06/want-higher-click-through-rate.html" />
    <id>tag:www.indolent.com,2009://1.206</id>

    <published>2009-06-30T17:30:26Z</published>
    <updated>2009-06-30T17:30:26Z</updated>

    <summary>Maybe more creative like this will sort out the UK’s woefully low average CTRs! Source: Bridge Worldwide 2009: Cannes Cyber Lions Gold - Pringles Can Hands...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>Maybe more creative like this will sort out the UK’s <a href="http://www.indolent.com/2009/06/click-through-rate-on-uk-banne.html">woefully low average CTRs</a>!</p>  <div id="content">   <div class="content_item"><embed wmode="transparent" src="http://d2g0kqwqbd0cna.cloudfront.net/images/blankCanBeBlank.swf" class="yoono-video default" flashvars="" allowscriptaccess="never" y-ow="300" y-oh="250" y-icon="http://api.yoono.com/memo/images/video_thumb_default.png" y-link="http://awardshome.com/cannes2009/pringles/can-hands.html" y-title="" y-resized="false" height="250" width="300">  <p>Source: <a href="http://awardshome.com/cannes2009/pringles/can-hands.html">Bridge Worldwide 2009: Cannes Cyber Lions Gold - Pringles Can Hands</a></p>                          </div>                        </div><p></p></embed></div>    <p></p> </div>]]>
        
    </content>
</entry>

<entry>
    <title>Click through rate on UK banner advertising amongst lowest in Europe</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/06/click-through-rate-on-uk-banne.html" />
    <id>tag:www.indolent.com,2009://1.205</id>

    <published>2009-06-30T16:05:00Z</published>
    <updated>2009-06-30T16:12:39Z</updated>

    <summary><![CDATA[This month DoubleClick published a useful benchmark of online advertising performance rates across all activity in 2008.&nbsp; This is pretty much the most solid data you'll ever see on display advertising performance, based according to DoubleClick on: "hundreds of advertisers,...]]></summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Digital advertising" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Online media planning" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>This month DoubleClick published a useful <a href="http://www.doubleclick.com/insight/pdfs/dclk_2008benchmarks_0906.pdf">benchmark of online advertising performance rates</a> across all activity in 2008.&nbsp; This is pretty much the most solid data you'll ever see on display advertising performance, based according to DoubleClick on:<em> "hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions."</em></p>  <p>It's a useful set of benchmarks showing for instance variations in click rates by size and format of ads.&nbsp; The data is also split by geography - which shows some fairly disappointing results for the UK.</p>  <p>The table below shows the average click through rate across all formats (static image, flash, video) for the main economies in Europe, plus the United States.&nbsp; (The DoubleClick report has worldwide performance data for twenty nine countries).</p>  <table border="1" cellspacing="0" cellpadding="0" width="303"><tbody>     <tr>       <td width="232"><strong>Country Overall Click-through Rate</strong></td>        <td width="69">&nbsp;</td>     </tr>      <tr>       <td width="232">Spain</td>        <td width="69">0.14%</td>     </tr>      <tr>       <td width="232">Germany</td>        <td width="69">0.13%</td>     </tr>      <tr>       <td width="232">France</td>        <td width="69">0.12%</td>     </tr>      <tr>       <td width="232">Italy</td>        <td width="69">0.12%</td>     </tr>      <tr>       <td width="232">United States</td>        <td width="69">0.10%</td>     </tr>      <tr>       <td width="232">United Kingdom</td>        <td width="69">0.08%</td>     </tr>   </tbody></table>  <p>   <br /></p>  <p>This is really disappointing - and not just for the online advertising industry.&nbsp; As the Guardian recently pointed out, the <a href="http://www.guardian.co.uk/media/2009/jun/29/advertising-digital-media">British newspaper industry is also desperately hoping for a renaissance from online advertising</a>.</p>  <p>So why the poor performance.&nbsp; Probably no single reason, but possible reasons would be:</p>  <ul>   <li>banner fatigue - advertising creative not being refreshed often enough </li>    <li>lower percentage of inventory going on larger sizes / more static formats </li>    <li>larger percentage of media going out across networks which tend to deliver a lower CPC </li> <li>more brand advertising versus direct response campaigns</li></ul>    <p>Any more ideas anyone?</p>]]>
        
    </content>
</entry>

<entry>
    <title>Firefox grows European market share, whilst UK lags behind</title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/06/firefox-grows-european-market.html" />
    <id>tag:www.indolent.com,2009://1.204</id>

    <published>2009-06-30T12:53:35Z</published>
    <updated>2009-06-30T12:53:35Z</updated>

    <summary>Today’s launch of Firefox 3.5 is the latest shot in the long struggle for domination in the browser market.&#160; The data below – from AT Internet Institute - shows that Firefox has steadily been growing its market share in Europe,...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
        <category term="Demographics" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Search marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>Today’s launch of Firefox 3.5 is the latest shot in the long struggle for domination in the browser market.&#160; </p>  <p>The data below – from <a href="http://www.atinternet-institute.com">AT Internet Institute</a> - shows that Firefox has steadily been growing its market share in Europe, mostly at the expense of Internet Explorer.&#160; Disappointingly for Microsoft, Internet Explorer’s market share actually dropped in March, coinciding with the long-awaited launch of IE 8.</p>  <p><img alt="navigateurs-200904-1.png" src="http://www.atinternet-institute.com/Images/etudes/en-US/navigateurs-200904-1.png" /></p>  <p>The same <a href="http://www.atinternet-institute.com/en-us/browsers-barometer/browser-barometer-april-2009/index-1-2-3-169.html">AT Internet research</a>, from April 2009 shows the stark differences in the popularity of Firefox around Europe.&#160; Of the five major European economies, the UK shows the lowest penetration of Firefox with 17% market share – compared with 30% in France and 42% in Germany.</p>  <p><img alt="navigateurs-200904-3.png" src="http://www.atinternet-institute.com/Images/etudes/en-US/navigateurs-200904-3.png" /></p>  <p>This competition is driving some genuine innovation in the browser market, which is great to see.&#160; Compare and contrast with the situation around email, where Microsoft is lazily exploiting Outlook’s monopoly position to resist innovation and ignore web standards.</p>]]>
        
    </content>
</entry>

<entry>
    <title><![CDATA[Australia &ndash; an apology]]></title>
    <link rel="alternate" type="text/html" href="http://www.indolent.com/2009/06/australia-an-apology.html" />
    <id>tag:www.indolent.com,2009://1.203</id>

    <published>2009-06-24T14:15:55Z</published>
    <updated>2009-06-24T14:15:55Z</updated>

    <summary>When I wrote our last company newsletter I added in a throwaway line about Google Wave: Meanwhile Google Wave looks genuinely awesome, the best thing to come out of Australia since... er... anyway it makes Microsoft Exchange look very last...</summary>
    <author>
        <name>Mike Teasdale</name>
        <uri>http://www.indolent.com</uri>
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://www.indolent.com/">
        <![CDATA[<p>When I wrote our last company newsletter I added in a throwaway line about Google Wave:</p>  <blockquote>   <p>Meanwhile <a href="http://e.harvestdigital.com/t/y/l/hutddr/jttjkkdjl/d"><strong>Google Wave</strong></a> looks genuinely awesome, the best thing to      <br />come out of Australia since... er... anyway it makes Microsoft Exchange      <br />look very last century. </p> </blockquote>  <p>If I’d thought about this for more than a couple of seconds I should have realised that some thin-skinned Australians would take offence.&#160; Sure enough, our receptionist is now not talking to me – and is putting through endless calls from recruitment consultants.&#160; Worse still, we’ve had a very long email from an antipodean who took particular offence to my racist comment:</p>  <p></p>  <blockquote>   <p>To whom it may concern, </p>    <p>I am a potential client of Harvest Digital and I recently received the below email from your company.&#160; However I do not understand the need to mention Australia and its lack of successful exports!!</p>    <p>I find it incredibly offensive and hurtful that your company represents such a standpoint.</p>    <p>I would like to let you know about some of the successful things Australia has brought to the world, </p>    <p>1. The Bionic Ear - Melbourne University professor made history in 1978 by inventing the world's first bionic ear.</p>    <p>2. The Black Box Flight recorder - Dr. David Warren from Melbourne invented the first black box flight recorder in 1958.</p>    <p>3. The Cow Fan, During summer temperatures in Australia can soar into the fifties, too hot for most European farm animals. Luckily the ever ingenious Australian farmers have come up with a solution to cool our cows.</p>    <p>4. Meat Flavored Water: Inventor Andrew started marketing meat and vegetable flavored bottled water to canine connoisseurs in December 2003. It's like a sports drink for dogs he said and put his Dog Plus K-9 Water on sale across Australia in flavors ranging from bacon and beef to liver, chicken and corn. A 600ml bottle will set you back $2.95 </p>    <p>5. Viagra Oysters - Oysters have long been known as an aphrodisiac, but NSW oyster farmer George thought he could do better and started lacing his oysters with Viagra hoping for lucrative markets in Asia where many men are obsessed with all sorts of ways to increase their virility. ( To the point where they will drink urine from tigers and rhinoceros for perceived benefits.) Unfortunately, no matter how good the idea may have sounded, there are always a few whingers out there, and so the NSW Food Safety authority says it is illegal and breaches the NSW Food Act and also Pfizer was not happy with their trademarked name being used in this way and threatened with legal action, but George reckons that countries outside Australia have different regulations so even if they are illegal in Australia he still sells them overseas, and change the name to get Pfizer off his back. </p>    <p>From the above points it is clear that Australia is a great nation and that we in fact contribute greatly to the world on all different levels from Science to Bovine welfare.</p>    <p>I would like to note that your email asked me “how’s it going????” …….Well as a result of this attack on our proud nation I am willing to say that I am not so good and I will be in touch with more Aussie great inventions in the near future. </p>    <p>Regards</p>    <p>Mac</p> </blockquote>  <p>Well Mac (and Mel!), all I can say is sorry!&#160; The thrust of my argument was to say how good Google Wave was and not to put down Australia. Now that I have the facts in front of me, I can see that Australian ingenuity clearly out-classes second-rate British inventions like television, the telephone and the internet.</p>  <p>Next time I’ll stick to being rude to the French…</p>]]>
        
    </content>
</entry>

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