Mike Teasdale

Useful search marketing links

May 17, 2011

Here are some useful links from a presentation I’m giving to a group of people from the non-profit sector about search marketing. 1. IAB Search Toolkit for Charities & Public Sector I co-wrote some of this, so obviously I’m going to say that it is excellent. It is though! 2. Google Search Engine Optimization Starter [...]

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Social proof an email marketing fail?

February 17, 2011

There’s a really interesting piece on the Thesis blog about a split test on a newsletter subscription form. It’s worth checking out the full post and the comments, but in essence the test was around three variations of a simple email subscription form: Far left is control, the middle version tests without the ‘social proof’ [...]

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‘Computers and Blues’ on YouTube

February 7, 2011

Thanks to Bo Hellberg for pointing me to this nice little series of films – cool use of YouTube annotations – for The Streets new album.  But how rock and roll is a 9am start??  What’s the world coming to? Share: Recommend on Facebook Tweet about it Subscribe to the comments on this post Bookmark [...]

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Nice Foursquare infographic

February 2, 2011

I love Foursquare and I *really* love infographics, so big thanks to Tamara for pointing me towards this nice set of charts summarising activity on Foursquare across 2010. There’s a ton of information here, but I particularly like this depiction of activity on Foursquare by category across a day.  No big surprises – people check [...]

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Thinking creatively about email

September 24, 2010

Here’s my presentation from the excellent Dialogkonferansen in Sweden last month.  This became a featured presentation on Slideshare and was also chosen by SlideScene.com as one of the top ten online marketing decks to be published over the holiday period.  Enjoy! A creative approach to email marketing View more presentations from Mike Teasdale. Share: Recommend [...]

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Why does a salad cost more than a Big Mac?

March 22, 2010

Thanks to the wonderful Valerie Casey of the Designers Accord for showcasing this fab infographic at her SXSW keynote.  The graphic featured in the New York Times earlier this month. I’m sure the truth is a little more complicated, but all the same this graphic really makes a powerful case… Share: Recommend on Facebook Tweet [...]

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South By Heat Map

March 20, 2010

Here’s a heat map of my week at SXSW based on Four Square data mapped to Where Do You Go.  The outliers on the map are mostly trips out to culturally significant TexMex restaurants like Guero’s and Chuy’s… some are a little mystifying (did I really make it up as far as 20th Street???) eBay [...]

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Is too much math killing marketing?

March 19, 2010

I’m now back from my trip to Austin and pleased to say that the panel session went just great!  Big thanks of course to my co-panelist Rand Schulman and our moderator Joanna Burton. I want to blog about it in a bit more detail, but for now I thought I’d just collect together the online [...]

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Ruritania comes to Barclays

February 19, 2010

I walked past this scene outside the Barclays Bank on Dean Street in Soho this afternoon – what on earth is this all about?  Have they spent their massive profits building a new private army? Share: Recommend on Facebook Tweet about it Subscribe to the comments on this post Bookmark in Browser Tell a friend

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Worried pimp ‘called off rabbi’s drug-fuelled orgy’

November 20, 2009

That’s the headline of a story in the Times this morning – which, as my colleague William has pointed out, is one of the all-time great headlines. Yesterday I was talking at the IDM about email creative and as normal a question came up along the lines of “can I use FREE in an email [...]

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