Here's a list of Kate Modern links, party to help me make sense of everything:
On Bebo:
The cast:
- Kate
- Charlie
- Gavin
- Tariq
Fan site:
Production team
On Youtube
Press
- Lonely Girl sought for profitable relationship - The Times
Digital advertising: July 2007 Archives
I've finally taken the plunge and registered on Bebo - just so I could keep an eye on Kate Modern, the new venture from the team behind Lonelygirl15, the famous, or perhaps infamous YouTube character.
Kate Modern kicked off on the 16th July, so it's early days yet. As I understand it, the idea is that videos will be posted on YouTube whilst the creator(s) will hang out as fictional persona on Bebo.
So far we have one short video on YouTube, the mysterious Fight and Flight. That video is posted as a response to another video, We Have A Plan, which in a somewhat breathless way is setting up the whole drama... I got as far as something about how we need to manufacture a serum from the girls' blood before thinking that perhaps I should get on with some proper work.
To add to the post-modern layers, the production team at Lonelygirl15 are posting their own commentary to KateModern's videos: this includes comments like:
"This video was uploaded and then taken down within a minute. It was then put back on for a brief period of time, then taken down after about an hour. When it was posted the second and third time, some people claimed that the video quality was significantly improved."
All a bit silly - but then again, I have spent about half an hour zipping around on the various levels of this, so perhaps I am getting slowly sucked into the narrative.
Meanwhile, my only friends on Bebo are fictional characters, which makes me a pretty sad person!
Tucked away in the Guardian Media diary this morning is a little story about Jeremy Vine, who gave out his email address on Panorama and asked for viewers to email through their feedback. Grand total of responses: one.
Interaction is such a buzzword these days, but logically there has to be a limit to the number of things we are prepared to interact with. And if Panorama doesn't make the cut, what chance to most brands have?
