Digital marketing

Is too much math killing marketing?

March 19, 2010

I’m now back from my trip to Austin and pleased to say that the panel session went just great!  Big thanks of course to my co-panelist Rand Schulman and our moderator Joanna Burton. I want to blog about it in a bit more detail, but for now I thought I’d just collect together the online [...]

Read the full article →

Want higher click through rate on banners? Sorted!

June 30, 2009

Maybe more creative like this will sort out the UK’s woefully low average CTRs! Source: Bridge Worldwide 2009: Cannes Cyber Lions Gold – Pringles Can Hands Share: Recommend on Facebook Tweet about it Subscribe to the comments on this post Bookmark in Browser Tell a friend

Read the full article →

Click through rate on UK banner advertising amongst lowest in Europe

June 30, 2009

This month DoubleClick published a useful benchmark of online advertising performance rates across all activity in 2008.  This is pretty much the most solid data you’ll ever see on display advertising performance, based according to DoubleClick on: “hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.” It’s a useful set of [...]

Read the full article →

Google’s Eurovision predictor

May 14, 2009

Google has turned its gaze away from worthy goals like predicting the spread of flu to more challenging tasks like forecasting the winner of this Saturday’s Eurovision Song Contest. Like the flu prediction service, Google is studying search trends on particular keywords to come to its conclusions.  It excludes searches from a contestants own country, [...]

Read the full article →

Zappos – happiness in a box

March 16, 2009

I had heard about Zappos and their relentless pursuit of customer satisfaction, but hearing their founder Tony Hsieh speak at SXSW really brought the message home to me. OK, so there’s the five week training course that all employees have to go through before starting work.  Then there’s the $2,000 dollar ‘reward’ you get at [...]

Read the full article →

Influence through storytelling

March 9, 2009

This time last year I did a presentation at Internet World on the power of narrative structures to build brands – but this new presentation from Joyce Hostyn at Open Text is a million times better. OK, it does get a bit new age towards the end (personally I’m not sure I’m ready to author [...]

Read the full article →

AOL to sell Bebo?

January 27, 2009

Great post by Mike Butcher on TechCrunch arguing that AOL may be contemplating a sale of Bebo. One strategic issue I can see with Bebo as a media property is that it is very very strong with kids of school age – but as kids get older, they seem to gravitate to Facebook. If Facebook [...]

Read the full article →

Please consider the environment before searching on Google

January 12, 2009

The BBC reports today on the environmental cost of a single Google search.  According to a Harvard University academic, each two searches on Google have the same carbon footprint as boiling a kettle.  So each day, Google is wrecking the environment to the tune of 200 million searches, or 100 million cups of tea. Google [...]

Read the full article →

Express yourself!

November 24, 2008

High up on Maslow’s hierarchy of needs are the ‘Esteem Needs’, which Wikipedia defines as: “where the individual will desire a sense of competence, recognition of achievement by peers, and respect from others”. I’d express this slightly differently as the very human desire to show off how cool we are.  And focusing on this is [...]

Read the full article →

Google-Yahoo attacked by US trade association

September 8, 2008

There I was in a post-Chrome haze thinking warm thoughts about Google, when the FT spoils my mood by reporting on the first major attack on the advertising alliance between Google and Yahoo. The Association of National Advertisers in the US, which represents major advertisers like Wal-Mart, General Motors and Anheuser-Busch is objecting to the [...]

Read the full article →

← Previous Entries