Digital media planning

Want higher click through rate on banners? Sorted!

June 30, 2009

Maybe more creative like this will sort out the UK’s woefully low average CTRs! Source: Bridge Worldwide 2009: Cannes Cyber Lions Gold – Pringles Can Hands Share: Recommend on Facebook Tweet about it Subscribe to the comments on this post Bookmark in Browser Tell a friend

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Click through rate on UK banner advertising amongst lowest in Europe

June 30, 2009

This month DoubleClick published a useful benchmark of online advertising performance rates across all activity in 2008.  This is pretty much the most solid data you’ll ever see on display advertising performance, based according to DoubleClick on: “hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.” It’s a useful set of [...]

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Invasion of the aggregators

March 12, 2009

I’ve published my slides from a presentation I gave yesterday at the Financial Services Forum looking at the impact of insurance aggregators from a search/media perspective. Most surprising thing for me was the rise in searches for the term “compare car insurance” alongside a down trend for “cheap car insurance”.  The rise of aggregators like [...]

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AOL to sell Bebo?

January 27, 2009

Great post by Mike Butcher on TechCrunch arguing that AOL may be contemplating a sale of Bebo. One strategic issue I can see with Bebo as a media property is that it is very very strong with kids of school age – but as kids get older, they seem to gravitate to Facebook. If Facebook [...]

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Low pound pushes Google’s UK results lower

January 23, 2009

Google’s results for the fourth quarter of 2008 came out yesterday and look typically impressive overall.   However, whilst total global revenues increased 3% on the previous quarter, in the UK revenues dropped by $91m, from $776m to $685m.  In percentage terms, that’s a drop of nearly 12%. Presumably this is largely due to sterling’s [...]

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Google Street View introduces virtual tourism

January 20, 2009

There were plenty of reports of Google’s Street View spy cars being spotted around the UK last year, so presumably we won’t have too long to wait for Street View being introduced here.   Meanwhile Street View is live in Paris, and it is now surprisingly high-definition.  I can imagine a new vogue for virtual [...]

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Google-Yahoo attacked by US trade association

September 8, 2008

There I was in a post-Chrome haze thinking warm thoughts about Google, when the FT spoils my mood by reporting on the first major attack on the advertising alliance between Google and Yahoo. The Association of National Advertisers in the US, which represents major advertisers like Wal-Mart, General Motors and Anheuser-Busch is objecting to the [...]

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Google Chrome faces tough fight against IE and inertia

September 2, 2008

From the perspective of a digital agency, you sometimes get the feeling that the entire world is using either Firefox or Safari. But in fact the real story of the last few years has not been the remarkable rise of Firefox (and I am a massive fan, of course!) but of the resilience in Internet [...]

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Browser wars, take 2

September 1, 2008

I’ve been thinking for a while that the one area where Google’s domination of search is just a tiny bit shaky is around control of the browser.  That’s why I got excited about the ‘Awesome Bar’ in Firefox 3, with its convenient ability to search through your browser history.  And suddenly it really does look [...]

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Yahoo also offers one-click unsubscribe to ad targeting

August 9, 2008

Following swiftly on from Google’s decision to allow a one-click unsubscribe to ad targeting on Google and Doubleclick, Yahoo has now announced a similar one-click unsubscribe from ad targeting on its site.  Yahoo’s announcement comes as part of its response to the request from the House of Representatives committee early last week for information from [...]

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