Email marketing

Social proof an email marketing fail?

February 17, 2011

There’s a really interesting piece on the Thesis blog about a split test on a newsletter subscription form. It’s worth checking out the full post and the comments, but in essence the test was around three variations of a simple email subscription form: Far left is control, the middle version tests without the ‘social proof’ [...]

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Thinking creatively about email

September 24, 2010

Here’s my presentation from the excellent Dialogkonferansen in Sweden last month.  This became a featured presentation on Slideshare and was also chosen by SlideScene.com as one of the top ten online marketing decks to be published over the holiday period.  Enjoy! A creative approach to email marketing View more presentations from Mike Teasdale. Share: Recommend [...]

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Worried pimp ‘called off rabbi’s drug-fuelled orgy’

November 20, 2009

That’s the headline of a story in the Times this morning – which, as my colleague William has pointed out, is one of the all-time great headlines. Yesterday I was talking at the IDM about email creative and as normal a question came up along the lines of “can I use FREE in an email [...]

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What does your email address say about you?

August 27, 2009

I’ve recently been playing with Wolfram Alpha, which pulls in some great statistical information when you search on a first name, including the age distribution of the name and the average age of people with a particular name. All this makes me think that you could make some pretty reasonable assumptions based purely on a [...]

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Australia – an apology

June 24, 2009

When I wrote our last company newsletter I added in a throwaway line about Google Wave: Meanwhile Google Wave looks genuinely awesome, the best thing to come out of Australia since… er… anyway it makes Microsoft Exchange look very last century. If I’d thought about this for more than a couple of seconds I should [...]

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