January 22, 2009
A couple of news stories caught my eye last week. One was the story about the carbon footprint of a single Google search, which I blogged about at the time. The second was a story widely reported in the UK press about how drinking more than seven cups of coffee a day can cause you to [...]
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February 26, 2008
I work for an integrated digital agency and for us it is common sense that all digital channels are inter-related and have an impact on each other. But calculating the impact of say display advertising on search and making sensible optimization decisions is quite complex. It’s also a pointless exercise if clients are obsessing over metrics like CPA as [...]
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