Demographic targeting is oh-so-boring, so why don't we try something different?
Forget about ABC1s living within a 5 mile radius of Guildford - why not target people by hair colour instead?
The utterly fabulous Blonde Map of Europe shows that the epicentre of blondes in Europe is not in Essex, as we might imagine, but is in fact slightly to the north of Stockholm. The Baltic Sea is pretty much a brunette-free zone.
This distribution of blonde-ness can be explained in a single word: VIKINGS!!!
So what can we sell to modern-day vikings? Off the top of my head, I'd say that they will have an above-average propensity to buy cruises, lager and fur coats. There isn't much of a market in axes any more, so perhaps this is sublimated into a desire to buy kitchen knives and liquidisers? Anyone out there tested this?
