Today is the launch day of Firefox 3 - which, confusingly for the UK, started at 6pm this evening to give the West Coast of the United States a chance to wake up.
To mark the day, Firefox is aiming to go into the Guinness Book of Records for the most software downloads in a day. In fact, since the record doesn't currently exist, they shouldn't have too much problem in getting into the record books.
The Spread Firefox website - billed as the home of Firefox Community Marketing - is actually a fantastic example of social media in action. The overall campaign is backed by links to blogs, events, an affiliate scheme, a photo stream, projects and discussion groups.
A poll by the Marketing Society of leading UK marketers came out today, looking at attitudes to social media. It's clear that most marketers in the survey have a pretty cautious, wait-and-see attitude to social media. But it's also clear that most marketers associate social media mostly with blogging, either at an individual level or around corporate blogs aimed at journalists.
As Firefox shows, social media is much much more than that. In fact social media is one powerful ingredient in a larger picture - social, or community marketing.
To mark the day, Firefox is aiming to go into the Guinness Book of Records for the most software downloads in a day. In fact, since the record doesn't currently exist, they shouldn't have too much problem in getting into the record books.
A poll by the Marketing Society of leading UK marketers came out today, looking at attitudes to social media. It's clear that most marketers in the survey have a pretty cautious, wait-and-see attitude to social media. But it's also clear that most marketers associate social media mostly with blogging, either at an individual level or around corporate blogs aimed at journalists.
As Firefox shows, social media is much much more than that. In fact social media is one powerful ingredient in a larger picture - social, or community marketing.
